The Communicators’ Network for Nutrition in Region 4A
(CNN4A) learned tips on writing for a radio plug during the group’s visit to the
Manila Broadcasting Company (MBC) in Pasay City during its Capacity Building
Session last April 25, 2014.
Dennis Antenor, Jr., MBC Network
Creative and DZRH News Television Production Head, served as the resource
speaker. He shared his own recommendations and reminders on writing for radio
plugs.
Antenor summed up the lecture into seven
points: (1) discuss what the client wants, (2) beginning of the scripts is
critical, (3) know what to say, (4) deliver it clearly, (5) speak the language
of your target market, (6) find the boiling points of the material, and (7) just
have one call to action or one core message.
He stressed that based on his 15 years
of experience in radio, the effectiveness of the radio plug or commercial is
not dependent on the duration of the entire plug.
“Be it a 15-, 30- 45- or 60-seconder
radio plug, what is important that you connect with the target market and
convey your message,” he said, adding that one effective way to connect is
through emotion and that should be given high importance when writing the
script.
After the lecture, the members of CNN4A underwent
a workshop, writing a script for radio using the tips and techniques taught by
Antenor. The workshop output focused on
Nutritional Guidelines for Filipinos, healthy lifestyle, consumption of
vegetables, and benefits of using iodized salt to prevent iodine deficiency
disorders.
According to Ma. Janet Buelo, Provincial
Information Officer of Quezon Province and President of CNN4A, though she has
been in radio broadcasting for a long time, she still learned additional
techniques on radio production from Antenor.
She also said that before most of the
announcers or DJ's focused more on just having a good voice; but now their
personality is also key for the audience to stay tuned in the program whether
through radio or television.
Also part of the visit was a study tour
of MBC, where they met some DJs of the various radio stations of MBC such as DZRH,
Easy Rock, Love Radio, Aksyon Radyo, Yes FM, The Beat FM, Hot FM and Radyo
Natin.
The Capacity Building Session was part
of the two-day activity of the CNN4A.
On April 24, 2014, CNN4A held its second
quarter meeting at Lancaster Hotel, Mandaluyong City. Discussed during the meeting were organizational
concerns, committee reports and plan of action in view of the revised Local
Media Plan for 2014.
The group also welcomed new members of
the group like Anthony Mateo from Rizal Province and Julie Caoile from the City
of Biñan.
CNN4A is group of provincial and city
information officers and media practitioners from the provinces and cities of
Cavite, Laguna, Batangas, Rizal and Quezon. It was formed almost two years ago
through the initiative of the National Nutrition Council Region IV-A headed by
its Nutrition Program Coordinator Carina Santiago.
The group is guided by its mission to
fight hunger and malnutrition through media power. (CIO Santa ROSA/MVC)
